ONE WASH WONDER

Olay, one of the leading beauty brands in the Philippines, tasked us to create the launch campaign video, KV, and launch event of their new whitening soap bar.

In a country where fair skin is considered aspirational, Filipino women often go to great lengths to achieve fair and glowing skin. They scrub their skin with rough exfoliating cloths, take whitening pills, and subject themselves to chemical peels in the name of beauty. Our approach was to highlight how Olay’s new whitening bar could help them achieve results easily with just one wash.

This was such a memorable project because we worked with the absolute pros when it comes to skin — tapping the expertise of a Korean production house and director to achieve that natural glass skin effect.